Work
What progress looks like.
How we’ve helped clients make decisions, build capabilities and deliver change—and the part we played in each.
GODWIT E7 · ALASKA TO NEW ZEALAND
30 AUGUST TO 6 SEPTEMBER 2007
Case studies
Service
Industry
Finding the best prospects among 8.5 million providers
A medical device company's field sales team needed to know which of 8.5 million US healthcare providers to call first.
- Qualified leads
- ~10x
- Providers screened
- 8.5M
Testing a churn theory before acting on it
A B2B SaaS company believed error messages were driving customers away.
Decision supported
Avoided unnecessary customer credits
Making premium support part of the sale
A B2B SaaS company with stalled growth was giving premium support away.
- New business attach rate
- 92%
- Upgrade attach rate
- 2x
Rallying a program team for its final phase
A company entering the last phase of a multi-year system implementation wanted its leaders to rally the project teams, beyond emails and slides.
Client-reported outcome
Inspired hundreds for final phase
Running new products like a venture portfolio
A technology company wanted to stop weak new products sooner and put its money behind the ones customers would buy.
- Saved stopping weak products
- $2M+
- New launches in six months
- 10+
Designing a new marketing product around its users
A marketing software company wanted a new product that could win a larger share of its market through a better user experience.
Delivered
Drew immediate media attention
Where are you headed?
Tell us about the goal ahead, and we’ll show you the route we’d take.