With the social gaming market rounding the $1b dollar mark this year, many companies are beginning to realize the power of games in doing business. But it’s not only social gaming that is making headlines. “Gamification” is the process of integrating conventional game mechanics in unconventional areas. Rewards, co-operative goals, leader boards, and achievements are just a few of the tools being used to engage everyone from the customer to the corporate directors. Businessweek reports on some of these practices and their interesting results.
Businessweek article:
http://www.businessweek.com/technology/content/apr2011/tc2011044_943586.htm
Further Reading:
http://mashable.com/2011/07/06/7-winning-examples-of-game-mechanics-in-action/
http://www.businessweek.com/magazine/content/11_05/b4213035403146.htm